Written by Kaitlyn Stamm 

WaySlay, launched in June 2020, is a Miami-based company that recently expanded to Pittsburgh. This unique company partners with local beauty supply stores and uses pre-screened delivery drivers from a third-party organization to deliver beauty products to your doorstep. WaySlay is a Black-owned company that focuses on providing products for women of color in as little as 20 minutes. 

Michael James, co-founder of WaySlay, found the need for their company because of his girlfriend who was getting ready for an event and found herself in need of some last-minute beauty products. They were in a rush and could not stop at a beauty store, so James suggested finding a delivery service to bring the products to them instead. To his surprise, there were no services that could deliver the items his girlfriend needed.  

James pitched the idea to his entrepreneur friend, Ian Grant II, and they formed a business partnership to start WaySlay. James focuses on the software design while Grant II handles the other operations of the company.  

WaySlay currently delivers to several areas in and around Pittsburgh and in Miami.  

They are both excited to hopefully expand their company into multiple cities in the United States. “Our vision is to become the largest retailer of any beauty supplies through partnering with a number of a beauty supply stores across the nation. In doing that, it helps us to help our beauty supply retailers grow, and that is our ultimate goal,” Grant II says. 

James discussed the possibility of expanding their selection of beauty products or partnering with a chain such as Ulta or Sephora. “Because of the type of products that are carried by [local beauty retailers] and because of the fragmentation in the industry you really need a team like ours to be able to go in and try to tackle each one of these individual stores one by one. We are a small business so that’s something that we’re able to do… long term it would be great to have all beauty suppliers on platform,” James said.  

During the pandemic, it has been important to take care of yourself and those around you, and what better way to do that than to support WaySlay!

Use the special promo code “CARLOWSLAYS” on your first WaySlay order for free delivery on plenty of amazing beauty products. Click here to try out WaySlay. You can also click here to download their mobile app.