Written by Kenna Hixenbaugh 

Netflix was one of the pioneers when it came to successful streaming services, it offered a variety of movies, TV shows, and documentaries without any advertisements. It became popular and was used by millions in the United States. In 2017, Netflix tweeted, “Love is sharing a password”, and seemed to make password sharing a positive feature of their platform. 

 Six years later, they are contradicting their old claims for a source of new revenue for the company. Netflix is cutting down on password sharing by requiring each household or location to have their own account based on their IP address. These new restrictions are to come this year by the end of March. They are going to have the option for members sharing accounts to either transfer to their own account or buy usage for an extra member. There are 4 plan features a member can choose from. Essentially, the more you pay for a plan, the more you can do with the service but at what cost? Click here to read more about the plan features. 

Pricing reported by Netflix in 2022 

• Basic with ads: $6.99/month 
• Basic: $9.99/month 
• Standard: $15.49/month 
• Premium: $19.99/month 

Netflix will be installing a transfer account feature for people to keep their watch history, My List, and personalized recommendations for their own preserved individual account.  

Traveling users who want to use Netflix on a hotel smart TV, company laptop, etc. must request a temporary code from the service when signing in. This code lasts seven days. Will this be a great success for Netflix, or will they lose their customers over these changes? This may be the perfect opportunity for other streaming services to step up and win Netflix customers over.  

Sources: 
Long, C. (2023, February 8). An Update on Sharing. About Netflix. https://about.netflix.com/en/news/an-update-on-sharing 
Netflix. (2022). Netflix Streaming Plans. Netflix Help Center; Netflix. https://help.netflix.com/en/node/24926